Google Launches Open Knowledge Format, an AI Standard
Google‘s Open Knowledge Format standardizes knowledge for AI agents. Here‘s what that means for marketers.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Bot traffic now exceeds traffic from human users
For the first time, bots generate more web traffic than human users, and AI agents are driving the surge.
Why 62% of AI citations don’t lead to brand mentions [Study]
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
Google launches Search Profiles for publishers and creators
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Analyzing Google's March 2024 Core Update
On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is due to a variety of reasons related to the nature of the rollout, its relationship to the Helpful Content Update, the unique statements coming out of Google, the current state of the web, and more.
Digital Trends 2025: Exploring Key Digital Marketing Innovations
Explore key insights from Semrush‘s new 2025 Digital Trends Report. Understand the impact of AI, augmented and virtual reality, evolutions in digital content, and much more. Discover actionable tips to help you take your marketing strategy into the future!
The Impact of the November 2023 Core Update
On November 2, 2023, Google released its third core update in four months. Surprisingly, the update took nearly a month to roll out with Google announcing its completion on November 28th which is a divergence from the usual two or so weeks it takes for an update to complete.
October 2023 Google Algorithm Update Impact
On October 5, 2023, Google released its October 2023 Core Update. This update arrived in what has been a “sea of volatility” with the release of the October 2023 Spam Update just a day earlier.
Top Semrush Updates You Won’t Want to Miss
The best Semrush updates of the year that you might have missed—and how you can use them to boost your visibility, beat your competition, and delight your audience.
The State of Search 2023
The analysis highlights trends by using recent search data, but also comparing 2022 to 2021 to unpick how people searched, industries performed, and SERPs changed across the world.