Workflow: Prepare pages for search surfaces
Determine which SERP features the product page can realistically qualify for and what the page needs to do to unlock each one. Focused on features available to commercial product pages.
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Prompt
Using Semrush data for {country}:
Identify SERP features active for the target product keyword cluster for {product-url} or category {niche}.
Prerequisite: target product keywords.
If search demand analysis already exists in this conversation, use the primary keyword and supporting commercial or transactional keywords from that output.
If [target-keywords] are provided, include those keywords as well.
If both search demand analysis and [target-keywords] are available, combine them, remove duplicates, and prioritize keywords from the search demand analysis because they are already validated against Semrush demand data.
If no target keywords are available, ask the user to review the previous workflow and run the prompt "Map search demand for a product", or provide target product keywords directly.
Focus on SERP features available to commercial product pages:
* Shopping results
* product rich snippets
* image pack
* video carousel
* Knowledge panels
For each target keyword, look at the organic search results including SERP features.
Identify domains appearing in SERP feature positions, including Shopping, Knowledge panels, video carousel, image pack, and discussions.
For each active SERP feature, define what is required for eligibility and what the page at {product-url} needs to do to qualify.
Return ONE table:
Columns:
* serp_feature
* triggered_by_keyword
* what_qualifies
* action_for_your_page (1 sentence)
* current_status (active / not_confirmed)
* priority (critical / important / monitor)
Complete all calls before returning the table.
If the bulk keyword lookup doesn't return SERP-feature data, read SERP features from the organic results instead.
Example Output (illustrative)
- A table of SERP features active for the primary keyword cluster — triggering keyword, eligibility requirements, a specific action for the product page, confirmation status (active / not_confirmed), and priority per feature